Vue Elwood

Project

Client

Bailey Heights Services

Outcome

Completed and Delivered Property Marketing Suite

Services

Naming / Branding / Identity / Copywriting / Brochure Design / Art Direction / Lifestyle Photography / Website Design / Responsive Website Development / Illustrations / Real Estate Marketing / Off-the-Plan Property Marketing

Pickl Creative delivered a premium real estate marketing suite for Vue Elwood, a singular luxury residence nestled in the heart of Elwood — one of Melbourne’s most exclusive beachside suburbs. Partnering with Bailey Heights Services, we crafted a refined brand identity and strategic off-the-plan marketing campaign that positioned Vue Elwood as a rare offering in a tightly held coastal market.

Our scope included strategic project naming, high-end real estate branding, and a full suite of sales and marketing collateral. This included a bespoke printed brochure, branded floor plan templates, a beautifully curated samples box, and a detailed sales manual. We also designed and developed a custom, ROI-focused website to drive interest and capture qualified leads.